California's landmark digital privacy law enacted less than two weeks ago is the most sweeping consumer data protection law in the United States. The California Consumer Privacy Act of 2018, or CCPA, will apply to more than 500,000 companies in the United States alone. It will also potentially affect global companies that do business in California and collect the personal information of the state's consumers.
The new law gives consumers unprecedented control over their personal information including the right to know what information companies are collecting about them, how it is used, and if it is sold to third parties. Consumers will also have the right to prohibit companies from sharing their personal data.
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