Culturally diverse teams, research shows, can help deliver better outcomes in today’s organizations. This is largely a good thing: Diverse teams have the potential to be more creative because of the breadth of information, ideas, and perspectives that members can bring to the table. But these teams often suffer from conflicting norms and differing assumptions between members, which can keep them from reaching their full creative potential. When managers don’t know how to spot and address these situations, cultural diversity may actually inhibit a team’s creative performance.
My research, recently published in Organization Science, finds that cultural brokerage is a key factor that allows multicultural teams to capitalize on the benefits of diversity while mitigating the pitfalls.
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