Seth Godin
The downward quality spiral: You cut some corners,
saving some time and some money.
For a little while, you
can coast on that.
But then demand goes
down, you can't get the same pricing, there's less money, which means you can't
invest, which means quality goes down again, and again, and then you lose.
Or, consider the other
direction:
You improve what you
make, you invest the time and effort and resources and you make the best thing
you can imagine.
The crowd goes wild, you
get more invitations, more revenue, more opportunities.
And then you exceed
expectations again.
It's great, until. Until
you become paralyzed. Until you decide (mistakenly) that you are in the
exceeding expectations business. That can't possibly scale forever. So you
stop.
And then we all lose.
Seeing a spiral coming
is the key step in avoiding it.
The productive
professional realizes that keeping promises is often enough. Randomly exceeding
those promises is magical. But the key is 'randomly'. Unexpected delight is
priceless, and something you can deliver on.
We need you to keep
showing up.
[Today, Monday, is the
last day to order my titanic new collection, What Does It Sound Like When You Change Your Mind, if
you want delivery before the holidays. You can find out more about it right here. I'm so pleased at how it all came together.
(Canadians, alas, your copies are caught in Customs, but we're trying
mightily.)
And Your Turn, my
most recent full-length book can most probably get to you in time for
gift giving as well. Thanks.]
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