It’s a startup shibboleth that
entrepreneurship and formal education don’t mix. For icons such as Mark
Zuckerberg and Bill Gates, so goes the lore, finishing a bachelor’s degree
would have only stifled the creativity that fueled their companies to
stratospheric success.
PayPal founder Peter Thiel offers a $100,000 fellowship
to “young people who want to build new things instead of sitting in a
classroom.” Graduate degrees are thought to merely exacerbate the problem of
too much thinking, too little doing.
And while high-profile efforts by top business schools to teach and promote entrepreneurship have lessened the stigma around the MBA, the law degree continues to occupy a unique place of villainy among the startup set.
And while high-profile efforts by top business schools to teach and promote entrepreneurship have lessened the stigma around the MBA, the law degree continues to occupy a unique place of villainy among the startup set.
After all, YouTube, Uber, and Airbnb, among many others,
were founded on ideas that challenged, if not broke, laws and regulations. When
it comes to a tech startup, lawyers are a bug, not a feature. Right?
Maybe not. Lawyers can add
value in the obvious ways, helping to avoid early mistakes like issuing stock
too late in the game, when the company has grown in value and the employees can
no longer take advantage of favorable tax treatment. But more importantly, a
lawyer on the early team can contribute to a thriving company culture by asking
the right questions at the right times, providing perspective on crucial
transactions, and getting smart fast on issues where the rest of the team lacks
expertise.
Lawyers help startups deal
with common transactions and avoid costly mistakes.
Issuing equity to the early
team often triggers time-sensitive filings with the IRS. Successfully commercializing
a product depends upon clean and clear lines of intellectual property
ownership. Raising outside financing requires compliance with complex
securities laws. A misstep on any of these items could mean an early exit for a
startup company (and not the good kind). A corporate lawyer with a few years of
relevant training can help navigate these and other common set-up requirements.
Moreover, lawyers,
particularly corporate transactional lawyers, have repeated exposure to the
types of deals — and the associated risks — that a startup will face. The
dynamics between a CEO and the investors on her board are a function of the
legal arrangements articulated in the financing agreements. The relationship
between a company and its customers stems from a license agreement governing
how users may interact with a product. Partnering with a larger company in a
similar industry can, in the best case, open new markets or, in the worst, box
a company into a corner, severely limiting options for growth and eventual acquisition.
Lawyers understand these transactions and the perspectives of the negotiators
involved.
And when the complexity of the
particular deal exceeds the expertise of the lawyer on the team, she can play
the savvy procurer of legal services, knowing how to target efforts and limit
costs. Such experience comes in handy in managing other third-party service
providers such as bankers, accountants, and consultants.
While these benefits are
valuable, however, they don’t in and of themselves justify a startup hiring a
full-time in-house lawyer. Early stage companies — at least those with founders
sufficiently experienced or savvy to recognize that they walk a road pitted
with legal potholes — tend to manage such standard risks by hiring outside
counsel. And while the costs associated with that outside attorney often rank
among the highest in a startup’s budget, they do not typically rise to the
level of a full-time annual salary. To justify her presence among the first
dozen employees, a lawyer must add something beyond legal knowledge to the
equation.
Lawyers are trained to ask the
right questions at the right times.
Counterintuitively, lawyers
can add the strategic absence of knowledge. President Harry
Truman famously longed for a “one-handed economist” when presented with the
equivocating analysis of his advisers, but executives in politics and business
need to understand opposing viewpoints in order to make informed decisions.
Legal education and training includes a strong emphasis on questioning
assumptions and probing for further information.
Rather than crippling the
company through risk aversion and overanalysis, however, having a lawyer on the
early team contributes to a data-driven, analytic culture of thoughtful
decision making. Further, lawyers are trained as advisers and service
providers. They can ask questions, explore options, and execute on
answers, but they don’t expect to make the final call. This comfort with
playing a supporting role helps avoid the egocentrism that can cripple any
organization, particularly a nascent one.
The lawyer’s craft sometimes
can be boiled down to a willingness to immerse herself within the “fine print,”
offering to read what no one else will on account of complexity, length, or
sheer dryness. Trained to ensure that even simple advice is backed by evidence,
lawyers read closely to the point of comprehension as a matter of professional
responsibility. Such a skill enables a lawyer to take responsibility for a
wider variety of important matters. Fledgling startups inevitably have to rely
on analysis over experience. Lawyers fit well in such situations.
Not every lawyer is well
suited for the gig, however. A lawyer with the qualifications outlined above
needs a tolerance for risk. For one thing, she must be willing to give up
her plush office and lucrative salary for a computer station at a long
table and compensation in the form of prayers, otherwise known as stock
options. Her professional risk tolerance must follow suit. An essential
attribute of a business attorney is providing “risk-adjusted” advice, and the
level of tolerable risk for a startup generally far exceeds that for a Fortune
500 company. Lawyers at startups need to recognize that a workable answer today
is often preferable to the perfect answer tomorrow; hand-wringers need not
apply.
But risk tolerance must be
accompanied by a stiff spine in situations where the company’s momentum (and
the CEO’s vision) hurtles on a collision course with the law or the company’s
outstanding commitments. In these cases, a willingness to speak up is one of
the many things lawyers can bring to the table.
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