DLA Piper Joins ‘Freemium’ Strategy to Win Startup Clients

DLA Piper is joining the throng of law firms that have turned to document automation technology in an effort to better match the economics of a firm with cash-poor, startup companies.

The global legal giant has launched free online interview tools that will let U.S. startup companies generate documents such as articles of incorporation, an employee offer letter, various nondisclosure agreements, stock purchase agreements and others. Within five years, DLA Piper hopes to make available interviews that will generate legal documents for startups in all major jurisdictions.