Seth Godin
One of the most profound ways to change your posture
and the way you and your organization interact with customers and partners is
to change your pronouns.
Instead of saying "I" when you're ready to
take credit, try "we."
Instead of saying "we" when you're avoiding
responsibility, try "I."
And, every time you're tempted to depersonalize the
impact of your actions, try "you," while looking the impacted person
in the eye.
Words
matter.
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