Seth Godin
Not in a
marketing sense, but strategically, to yourself, your partners, your coaches,
your investors:
What is it
for? When someone hires your product or service, what are they hiring it to do?
Who (or what)
are you trying to change by doing this work? From what to what?
How will you
know if it's working?
What does it
remind me of? Are there parallels, similar projects, things like this that have
come before?
What's the
difficult part?
How much of
your time and focus are you spending on the difficult part?
What part that
isn't under your control has to happen for this to work? (Do you need to be
lucky?)
How much (time
and money) is it going to take to find out if you've got a shot at this working
out?
What assets do
you already own that you'll be able to leverage?
What assets do
you need to acquire?
After the
project launches, what new assets will you now own?
From which
people will you need help? Do they have a track record of helping people like
you?
Is it worth
it?
Successful
project organizers are delighted to engage in a conversation about all of these
questions. If you're hiding from them, it's time to find out why.
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