In the wake of Ukraine’s post-war reconstruction, the need for streamlined, sustainable business models has never been greater. Franchising presents a unique opportunity for entrepreneurs to contribute to this rebuilding effort while expanding their businesses. But where do potential franchisees go to find the right opportunity? Where can franchisors share their proven models with motivated local entrepreneurs ready to invest?
To bridge this gap, I’m excited to propose the creation of a dedicated web platform where franchisors and franchisees can easily connect. On this platform, franchisors will be able to post critical information about their franchises—ranging from initial contributions and royalties to detailed descriptions of their business models and support systems. Franchisees, on the other hand, will have a convenient, centralized hub to explore various franchise opportunities, compare options, and select the one that aligns best with their goals, financial resources, and expertise.
This platform isn’t just about building businesses—it’s about building a nation. As Ukraine rebuilds its infrastructure and economy, this digital space will play a crucial role in supporting local entrepreneurship, ensuring that Ukrainian business owners have the tools, networks, and partnerships they need to thrive.
But the question remains: Is such a platform relevant? Given the scale of reconstruction and the influx of global interest in Ukraine's market, we believe it is more relevant than ever. A digital platform designed to connect international and local business partners can fast-track the country's economic recovery, empowering local entrepreneurs and foreign businesses to grow together.
For any franchisors or franchisees interested in participating in this initiative, please reach out to volodymyr.machuskyy@kneu.edu.ua
Let’s shape Ukraine’s future through collaborative business growth!
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