How female entrepreneurs can overcome key challenges - top 5 tips

1. Change your mind-set and you can change anything

The most important thing is the mind-set of the founders. Building up a successful business is a journey – not a transaction. You must demonstrate confidence and stretch. You must be resilient and determined. You need to have the conviction and the ability to bring a team, founders and customers on your journey with you. Critically for Women, don't be afraid to fail. Research projects on entrepreneurship show one of the main reasons women entrepreneurs don't enjoy enduring success is that they are thwarted by a fear of failure.

Research carried out by the European Commission (Policy Brief on Women’s Entrepreneurship, European Commission, 2017) found that 25% more women than men cite fear of failure as a key reason not to start a business. That is a mind-set that women must overcome.

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