The Right Way for an Established Firm to Do an Innovation Pilot with a Startup

For innovation-hungry legacy firms, partnering with a startup can be appealing. Relatively small sums of time and money can quickly yield generous returns. With due diligence and decent design, these partnerships can go beyond good results and energize organizations that have become too comfortable or complacent with everyday routines. In return, the startups typically get valuable references or valued customers.

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