EU Parliament votes to end barriers to cross-border online shopping

The new rules will ban the “geo-blocking” of buyers browsing websites in another EU country, so as to enable them to  choose from which website they  buy goods or services, without being blocked or automatically re-routed to another website due to their nationality, place of residence or even their temporary location.

 Traders will have to treat online shoppers from another EU country in the same way as local ones,  i.e. grant them access to the same prices or sales conditions, when they: