Before crossing borders with online reviews and endorsements, check the rules of the road

When you travel to another country, it can be challenging to figure out the lay of the land. That’s true for driving – and for advertising and marketing. A good guidebook or map can make a world of difference.

That’s why last summer we told you about a roadmap setting out the rules of the road for online reviews and endorsements across borders. The roadmap was published by the International Consumer Protection Enforcement Network (ICPEN)(link is external), a network of consumer protection authorities from nearly 60 countries – including the United States – that engage in cross-border cooperation.