A Small Business Guide To Selling On Amazon: Be Ready To Compete On Price

Amazon can truly be called a retail innovator, and since its inception as an online bookseller in the 1990s, it has forever changed the way consumers shop for products. Amazon’s reach is staggering -- nearly 50% of internet users in the US live in a household with a Prime membership and amazon.com receives more than 2 billion visitors every single month. And the company is much more than just an ecommerce platform. Amazon’s recent acquisition of Whole Foods Market indicates an aggressive expansion into the grocery category, and a pursuit of a larger bricks and mortar presence. The Amazon Echo is changing the face of ecommerce altogether, delivering a nearly frictionless shopping experience.