WHEN YOU ARE 2 years old, your mother knows more about you than you know yourself. As you get older, you begin to understand things about your mind that even she doesn’t know. But then, says Yuval Noah Harari, another competitor joins the race: "You have this corporation or government running after you, and they are way past your mother, and they are at your back." Amazon will soon know when you need lightbulbs right before they burn out. YouTube knows how to keep you staring at the screen long past when it’s in your interest to stop. An advertiser in the future might know your sexual preferences before they are clear to you. (And they’ll certainly know them before you’ve told your mother.)
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