Ukrainian Law Blog
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Wednesday, June 6, 2018
Why Startups Keep Choosing Human Names
“A person’s name is to him or her the sweetest and most important sound in any language.” Though Dale Carnegie was talking about nurturing relationships, a lot of startups these days are incorporating his observation into branding strategy.
They are naming themselves after people.
Over the past few years, a crowd of new companies has emerged across tech, finance and health—all sporting a first-name brand. “Oscar,” “Alfred,” “Lola” —they have the look and feel of a friend, a colleague, maybe even your cat. And that’s the point: Make a connection with consumers that even Carnegie would appreciate.
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