in Blogging
A year ago I was talking with Michigan State University Law Professor,
and then head of career services, Daniel Linna, about the possibility of some
day having free blogs for law students. What seemed like a pipe dream to me
then is now a reality — and then some.
I was back in East Lansing teaching at a social media bootcamp for
students, professors and administrators. Part of the discussion concerned the
power of blogging for learning, for building a name for yourself and building a
network. Let alone your contribution to advancing the law in open publishing.
In only the way Linna can put the subtle pressure on you, he says, “Gee,
that would be pretty cool if you could make blog software and services free to
law schools.” He had me.
One problem. A year ago, a project (blog site) at LexBlog took fifty
hours of time – intake, design, development, quality assurance, content about
the publisher etc. Free is pretty expensive at that rate.
Fast forward to today and LexBlog has become fifty times more efficient.
What used to take 50 hours takes an hour. My tech team, led by our CTO, Joshua
Lynch, is looking to push it further – maybe get it to 15 minutes in some
situations.
This efficiency was brought about moving the company from an agency to a
software company.
Rather than design in PSD’s, develop sites and make modifications to
sites separately as website developers and marketing agencies do, LexBlog runs
everything in software. Think of software as a service such as Salesforce or
Clio, except with a custom front interface. Bottom line we’re disruptive to the
industry and able to do more for people.
With this increased efficiency we realized we could
build a “Law School Blog Network.” LexBlog would offer the most comprehensive
blog publishing software in the industry as a service to law students, law
professors and law school administrators. All for free – blog publishing
software, mobile design, hosting, SEO, marketing, free ongoing support and
syndication across the LexBlog Network, including a forthcoming Law School Blog
Network.
Read more HERE
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